{"id":1,"date":"2026-01-26T17:40:26","date_gmt":"2026-01-26T17:40:26","guid":{"rendered":"http:\/\/emilielangford.fr\/?p=1"},"modified":"2026-03-02T13:52:36","modified_gmt":"2026-03-02T13:52:36","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/emilielangford.fr\/index.php\/2026\/01\/26\/hello-world\/","title":{"rendered":"Conception d’identit\u00e9 visuelle"},"content":{"rendered":"\n

Design graphique – Atelier universitaire en Graphisme orient\u00e9 web et en Design interactif<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Le d\u00e9fi<\/h3>\n\n\n\n
\n

L’objectif \u00e9tait de concevoir, \u00e0 partir du nom Windmap, une identit\u00e9 graphique pour une application m\u00e9t\u00e9o sp\u00e9cialis\u00e9e dans les littoraux. L’intention \u00e9tait de traduire la complexit\u00e9 des donn\u00e9es marines en un design simple, accessible \u00e0 tous et rassurant pour les utilisateurs.<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
\"Windmap<\/figure>\n\n\n\n
\"Windmap<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

La solution<\/h3>\n\n\n\n

Pour r\u00e9pondre au besoin de clart\u00e9, j’ai d\u00e9velopp\u00e9 un logotype avec Adobe Illustrator en me concentrant sur le th\u00e8me au c\u0153ur de l’application qui est la mer.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
\n
\n
\n
\"Capture<\/figure>\n\n\n\n
\"Brouillon<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Comme concept, j’ai choisi l’image de la vague, symbole universel du littoral. Pour \u00e9voquer la pr\u00e9cision et la cartographie, j’ai dupliqu\u00e9 le trac\u00e9 ext\u00e9rieur de la vague vers l’int\u00e9rieur, cr\u00e9ant un effet de mouvement et de direction.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
\n
\n
\"Couleurs<\/figure>\n\n\n\n
\"Couleurs<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Comme choix typographique, la lisibilit\u00e9 \u00e9tant une priorit\u00e9, j’ai opt\u00e9 pour “Britannic Bold” qui est une police claire, positionn\u00e9e au-dessus du symbole pour garantir une visibilit\u00e9 imm\u00e9diate de la marque d\u00e8s le premier coup d’\u0153il.<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Premier<\/figure>\n\n\n\n
\"Image<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Le r\u00e9sultat<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\"Logo<\/figure>\n\n\n\n

Le logotype fonctionne aussi bien en tant qu’ic\u00f4ne d’application (favic\u00f4ne) qu’en format complet. Il v\u00e9hicule les valeurs de simplicit\u00e9 et d’expertise attendues pour un outil de navigation et de m\u00e9t\u00e9o.<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Comp\u00e9tences cl\u00e9s<\/strong> : Design vectoriel, s\u00e9miologie du logo, hi\u00e9rarchie visuelle.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Logiciel(s) utilis\u00e9(s)<\/strong> : Adobe Illustrator<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Design graphique – Atelier universitaire en Graphisme orient\u00e9 web et en Design interactif Le d\u00e9fi L’objectif \u00e9tait de concevoir, \u00e0 partir du nom Windmap, une identit\u00e9 graphique pour une application m\u00e9t\u00e9o sp\u00e9cialis\u00e9e dans les littoraux. L’intention \u00e9tait de traduire la complexit\u00e9 des donn\u00e9es marines en un design simple, accessible \u00e0 tous et rassurant pour les […]<\/p>\n","protected":false},"author":1,"featured_media":1732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projet"],"yoast_head":"\nConception d'identit\u00e9 visuelle - EL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emilielangford.fr\/index.php\/2026\/01\/26\/hello-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conception d'identit\u00e9 visuelle - EL\" \/>\n<meta property=\"og:description\" content=\"Design graphique – Atelier universitaire en Graphisme orient\u00e9 web et en Design interactif Le d\u00e9fi L’objectif \u00e9tait de concevoir, \u00e0 partir du nom Windmap, une identit\u00e9 graphique pour une application m\u00e9t\u00e9o sp\u00e9cialis\u00e9e dans les littoraux. 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